Predictable Growth for MedTech
Engineered Revenue Predictability
for Complex Medical Device & Equipment Companies
Revenue doesn’t stall because of product weakness.
It stalls because revenue systems weren’t built for clinical, capital, and procurement complexity.
The Hidden Revenue Risk in MedTech
- Forecasts collapse under long sales cycles
- Pipeline stages don’t match clinical gates
- Sales & clinical teams misaligned
- Distributor opacity
- Founder-led revenue dependency
Quarter-to-quarter volatility.
Board-level pressure.
Margin compression.
Leadership fatigue.
What a Revenue Operating System Fixes
A disciplined Revenue Operating System creates structural control across:
1.
Forecast Integrity in Capital Equipment Sales
When deal cycles extend 12–24 months, traditional CRM forecasting fails.
We design:
- Stage architecture aligned to clinical validation and capital approval reality
- Probability models tied to budget cycles
- Exit criteria that eliminate subjective deal inflation
- Forecast governance leadership and boards can rely on
Forecasting becomes engineered, not negotiated.
2.
Multi-Stakeholder Deal Design
Medical device sales rarely hinge on a single decision-maker.
We structure commercial execution around:
- Clinical champions
- Financial approval stakeholders
- Operational validation teams
- Procurement
- Regulatory and compliance oversight
Your sales motion reflects how hospitals actually buy, not how reps prefer to sell.
3.
Cross-Functional Revenue Alignment
MedTech growth breaks when:
- Marketing generates leads disconnected from capital readiness
- Clinical education operates outside commercial strategy
- Implementation is reactive
- Customer success is underleveraged
We align Sales, Marketing, Clinical, Implementation, and Channel partners.
So pilots convert.
Installations retain.
Expansions compound.
Revenue System Transformation in Action
PE-Backed Surgical Device Platform
Before KORE:
- Forecast accuracy below 55%
- Sales cycle variance exceeding 40%
- Heavy reliance on two senior reps
- Distributor performance unmeasured
Within two quarters:
- Forecast accuracy improved to 82%
- Standardized clinical-to-procurement stage gates implemented
- Revenue concentration risk reduced
- Board reporting standardized
- Distributor accountability model deployed
Outcome:
- Revenue volatility reduced.
- Leadership regained forward visibility.
- Investor confidence strengthened.
Growth-Stage Capital Equipment Manufacturer
Challenge:
Founder-led sales with no scalable infrastructure.
Engagement:
- Full Revenue Operating System diagnostic
- Pipeline architecture redesign
- Cross-functional revenue cadence implemented
- Fractional CRO leadership installed
Result:
- Institutional-grade forecasting discipline
- Reduced founder dependency
- Scalable commercial foundation for next growth phase
Why KORE Is Structurally Different
Most consulting firms deliver:
- Strategy decks
- Market research
- Benchmark comparisons
- Workshops
They advise.
KORE builds.
We embed inside the revenue engine and construct:
- Pipeline architecture
- Forecast systems
- Accountability cadence
- Executive revenue governance
- Channel performance frameworks
We stay through implementation.
Our work is measured by operational change, not presentation quality.
Who We Partner With
- CEOs of scaling medical device companies
- Private equity-backed MedTech platforms
- Founders preparing for institutional growth
- Commercial leaders rebuilding revenue discipline
Engagements include:
- Revenue Operating System diagnostics
- Revenue operations redesign
- Commercial process engineering
- Fractional CRO leadership
- Executive revenue alignment
If You’re Experiencing…
- Revenue that swings unpredictably quarter to quarter
- Forecast calls that feel subjective
- Clinical pilots that fail to convert
- Distributor channels lacking accountability
- Strong product, inconsistent commercial execution
You do not need more sales training. You need structural revenue design.
Yong Kim
Fractional CRO and VP of Sales
Request a Revenue Operating System Diagnostic
We begin every engagement with a structured evaluation of:
- Forecast architecture
- Pipeline integrity
- Cross-functional alignment
- Capital-cycle discipline
- Channel accountability
If your revenue system is misaligned to healthcare complexity, we will show you where — and how to correct it.
